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How to generate leads with Google My Business in 2024?

Writer's picture: Sales-Push.com Marketing TeamSales-Push.com Marketing Team

Updated: Sep 20, 2024

In today's digital age, a strong online presence is essential for any business looking to attract new customers. Google My Business is one of the most powerful tools at your disposal. This free platform enables businesses to manage how they appear on Google Search and Maps, making it easier for potential customers to find and contact them.


However, when used correctly, GMB is more than just a source of visibility; it can also generate leads. Whether you own a small local shop or a larger service-based business, optimizing your Google My Business profile can help you convert casual browsers into loyal customers. In this blog, we'll walk you through the essential steps for generating leads with Google My Business in 2024.


What is Google My Business?


Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and maps. Think of it as your business's front door on the internet. It’s where potential customers get their first impression, decide if they’ll visit you, or move on to your competition.

Google My Business

Generate Leads with Google My Business


1. Claim and Optimize Your GMB Listing

First things first, make sure you’ve claimed your business on GMB. If you haven’t, search for your business on Google, and if it pops up, click “Claim this business.” Once you’ve done that, here’s what you need to optimize:


  • Business Name: Ensure your name is accurate and consistent with your branding.

Enter you Business Name

  • Address: Make sure your address is correct and visible.

Enter your Business Address

  • Contact Information: Add your phone number, email, and website so customers can easily reach out.

Enter your Business Contact Number

  • Business Hours: Keep your hours up-to-date, including holiday hours.

Enter your Business Hours

2. Leverage Reviews for Credibility


  • Reviews play a big role in whether someone chooses your business over a competitor’s. Encourage your satisfied customers to leave positive reviews. 

  • Responding to reviews, whether good or bad, also shows you care about your customers. 

  • This not only boosts your reputation but also helps convert potential leads who are still in the decision-making phase.

Reply on all Reviews

3. Post Regularly on GMB


Google allows you to post updates, offers, and events directly on your GMB profile. Make use of this feature by regularly sharing promotions, special offers, or even updates about your business. This can keep your business top of mind for potential customers and attract more leads.

Offers

4. Add Photos and Videos


  • Photos and videos make your business more appealing. Add high-quality images of your products, services, team, and premises. 

  • Also, don’t shy away from uploading short videos—perhaps a behind-the-scenes look at your business, product demos, or customer testimonials.

Add Photos and Video

5. Use Keywords Wisely


  • Incorporate relevant keywords in your business description and posts. These keywords should be related to what potential customers might be searching for. 

For example, if you're a dental clinic, terms like "best dentist near me" can help boost your visibility when users search for the services you provide.

Use Local Keywords

6. Track Performance with Insights


  • Google My Business provides insights into how customers find and interact with your business. Use this data to track how many people visit your profile, their actions, and how they find you. 

  • Use this information to adjust your strategy—adding more photos, refining your keywords, or posting more frequently.


7. List Products and Services


  • Make sure to list all your products and services directly on GMB. This gives potential customers more information upfront, helping them decide faster. 

List of Products

  • You can also add pricing details for service-based businesses, making it easier for potential clients to contact you.


8. Highlight Promotions and Offers


  • A good deal can easily convert an interested visitor into a lead. 

  • Use your GMB profile to highlight special promotions, discounts, or offers. These promotions can be listed as posts or added as part of your business description.

Promotions

9. Keep Your Information Accurate


  • Lastly, always keep your GMB information up to date. Incorrect or outdated information can lead to lost opportunities. 

  • If you move locations, change your contact details, or update your hours, make sure this reflects in your GMB profile immediately.


Conclusion

  • Keep your Google My Business profile updated and optimized with accurate information, photos, and posts. 


  • Reviews are powerful. Actively encourage satisfied customers to leave positive feedback and engage with every review to build trust and credibility.


  • Consistently post updates, offers, and events to keep your profile active and appealing to potential customers.


  • Ensure your descriptions, posts, and services include relevant keywords to improve your search visibility.


  • Enable messaging and respond quickly to inquiries. Fast replies can turn interested browsers into real leads.


  • Use Google My Business insights to measure what works and adjust your strategy to attract even more leads.


What’s Next:-


Sales-Push.com  is an intelligent marketing company.


We offer predefined, packaged intelligent marketing services starting at $99. These services have a clear scope, with an upfront price mentioned.


Let us be your marketing team. We deliver results.


Reach out to us at info@sales-push.com to know how we can execute marketing for you.


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Guest
Sep 04, 2024
Rated 5 out of 5 stars.

Good information on GMB will keep looking for more!!!

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Guest
Sep 04, 2024
Rated 5 out of 5 stars.

Insightful!

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Guest
Sep 04, 2024
Rated 5 out of 5 stars.

Insightful

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