Need the perfect Facebook ads creative sizes and design specs for every format and placement? We’ve got all the essential info right here to optimize your ads for success!
When it comes to running effective Facebook ads, the right creative makes all the difference. Whether you’re aiming for conversions, engagement, or brand awareness, aligning your visuals with Facebook's ad specifications ensures your ads display perfectly across devices and placements.
Types of Facebook Ads Creative
Facebook Ads Creative offers four main types of ads:
Each of these categories has a variety of position options, including the main Facebook news feed, Reel video advertisements, and everything in between.
1. Facebook Feed Image Ads
Facebook Feed Image Ads are among the most popular and straightforward ad forms on Facebook. They consist of a single image, text, and a call-to-action (CTA) button that display when the user scrolls through their news feed. This makes them an excellent tool to capture attention and rapidly express your message.

Facebook Feed Image Ads Dimension:
Recommended resolution: 1080×1080 pixels
Ratio: 1.91:1 to 1:1
Width: 600 pixels
Height: 600 pixels
Maximum file size: 30MB
Text Limit: 125 Characters
Image formats: JPG, PNG
Pro Tip of Facebook Feed Image Ads
Use high-quality, eye-catching graphics that draw attention rapidly. Keep text overlays to a minimum, preferably under 20% of the image. This ensures that your ad is eye-catching and follows Facebook's requirements, resulting in better ad performance and interaction.
Facebook Stories Image Ads
Facebook Story Image ads are full-screen ads that run with user-generated content in Facebook's Stories section. These advertisements are designed to be short, entertaining, and visually appealing, filling up the entire screen on mobile devices to provide a more immersive experience.

Facebook Stories image ads Dimension
Display size: 1080px x 1920px, or larger
Width: 500px
Aspect ratio: 9:16
File type: PNG or JPG
File Type: 30MB
Pro Tip for Facebook Stories image ads
Create vertical images that fill the screen and draw attention immediately. Make your ad more alive through the use of small animations, such as a small zoom or a swipe effect. Users generally view stories quickly, so make sure your message is obvious within the first few seconds.
2. Facebook Video Ads
Facebook Feed Video Ads
Facebook Feed Video Ads are short video clips that appear directly in a user’s news feed as they scroll through their Facebook app. Unlike static image ads, these ads use motion and sound to grab attention, making them a great way to tell a story, showcase a product, or share a message in a dynamic way.

Facebook feed Video Ads Dimension:
Minimum resolution: 1080×1080 pixels (Desktop or Mobile) or 1080 × 1350 Pixels (Only for Mobile)
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Width: 120 pixels
Height: 120 pixels
Maximum file size: 4GB
Video length: 1 second to 241 minutes
Text Limits: 125 Characters
File Type: MP4 or GIF
Pro Tip for Facebook Feed Video Ads
To get people's attention immediately, start with an interesting image or question. Add captions because many people watch without sound, ensuring your message is clear and entertaining throughout.
Facebook Reels video ads
Facebook Reel Video Ads are short, engaging video ads that appear in the Reels section of Facebook. Similar to Instagram Reels, these ads allow brands to connect with users through entertaining and visually appealing content.
Reel Video Ads are designed to capture attention quickly and showcase products, services, or brand stories in a fun way.

Facebook Reels video ads Dimension
Display size: 1080px x 1920px, or larger
Ratio: 9:16
File type: MP4 or MOV
Maximum file size: 4GB
Pro Tip for Facebook Reels video ads
Start with attention-grabbing visuals, use trending audio or effects, and keep your message concise to resonate with the audience while encouraging interaction.
Facebook Stories video ads
Facebook Story video ads are full-screen, immersive advertisements that appear between users' stories on Facebook and Instagram. These ads allow businesses to share engaging video content that captures viewers' attention quickly.

Facebook Stories video ads Dimension
Display size: 1080px x 1920px, or larger
Minimum video ad width: 500px
Aspect ratio: 9:16
File type: MP4 or MOV
Maximum file size: 4GB
Maximum video length: Up to 2 minutes, though only the first 10 seconds will play in full and the user must click to continue watching the rest.
Pro Tip for Facebook Stories video ads
Grab attention in the first few seconds with striking visuals or an engaging hook, and keep it concise to maintain viewer interest throughout.
3. Carousel Ads
Facebook Image Carousel Ads
Facebook Carousel Image Ads are a dynamic way to showcase multiple images or videos within a single ad. Each carousel can contain up to 10 different images or videos, and users can swipe through them to see more. This format is great for telling a story or highlighting various products, features, or services.

Facebook Image Carousel Ads Dimensions:
Minimum resolution: 1080×1080 pixels
Recommended ratio:1:1
Maximum file size: 30MB
File Type: JPG, PNG
Number of Carousel cards: 2 to 10
Pro Tip for Facebook Image Carousel Ads
Start with an interacting first image and ensure that each following one flows clearly, encouraging audiences to swipe through for the whole experience.
Facebook Video Carousel Ads
Facebook video carousel ads are a powerful advertising format that allows you to showcase multiple videos in a single ad. Each video can tell its own story or highlight different features of a product, giving users an engaging way to interact with your brand.

Facebook Video Carousel Ads Dimensions:
Minimum resolution: 1080×1080 pixels
Ratio: 1:1
Maximum file size: 4GB
File Type: MP4, GIF
Video length: 1 second to 240 minutes
Pro Tip for Facebook Video Carousel Ads
Use each video in the carousel to showcase various features of your product. Creating a story that encourages viewers to swipe through. Begin with a strong hook in the first video to catch attention, followed by a clear call to action in the final slide to drive interaction.
4. Facebook Collection Ads
Facebook Collection Image Ads
Facebook Collection Ads are a powerful way to showcase your products and tell your brand story. They allow you to display a captivating cover image or video along with a selection of products underneath. When users click on the ad, they can browse through the collection without leaving Facebook, making it easy to shop right from their feed.

Facebook Collection Image Ads Dimension:
Minimum resolution: 1080×1080 pixels
Ratio: 1:1
Maximum file size: 30MB
File Type: JPG, PNG
Collections ads can show off your products in different ways, including Instant Storefront, Instant Lookbook, and Instant Customer Acquisition.
Pro Tip for Facebook Collection Image Ads
To build a strong brand identity, keep the style, color palette, and image similar across all collection photos. This not only draws attention but also encourages visitors to browse the entire collection, making the purchasing experience more enjoyable and joined together.
Facebook Collection Video Ads
Facebook Collection Video Ads are a powerful way to showcase your products in a visually engaging format. They combine a main video with a selection of product images, allowing viewers to watch your video while easily browsing related items. This ad format creates an immersive shopping experience, making it easy for users to explore and purchase products without leaving Facebook.

Facebook Collection Video Ads Dimension:
Minimum resolution: 1080×1080 pixels
Ratio: 1:1
Maximum file size: 4GB
File Type: MP4, GIF
Pro Tip for Facebook Collection Video Ads
Use your video to highlight how products are used or their benefits, creating an immersive experience. Ensure the first few seconds are visually engaging to capture attention, and link to a well-curated collection that encourages users to explore and shop seamlessly.
Key Takeaways
Facebook offers various ad types, including Image, Video, Carousel, and Collection ads, each catering to different marketing goals and audience engagement strategies.
Ensuring your Facebook ads creative meets the recommended dimensions and specifications (such as resolution, aspect ratio, and file size) is crucial for effective display across all devices and placements.
Engaging visuals and concise text in your Facebook ads creative to capture attention quickly and communicate your message effectively, especially in fast-scrolling environments like the news feed and Stories.
Formats like Collection Video Ads allow you to create an immersive shopping experience by combining videos with product showcases, making it easier for users to explore and make purchases directly on Facebook.
Regularly test different ad formats, dimensions, and creative elements to determine what gives the best result to your audience, optimizing your Facebook ads creative for improved performance.
As Facebook continuously updates its ad guidelines, staying informed about the latest specifications and trends is essential for maintaining the effectiveness of your Facebook ads creative.
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