Digital marketing is pivotal for business success, email marketing stands out as one of the most effective tools for reaching and engaging customers. With an impressive return on investment (ROI) and the ability to nurture customer relationships, email marketing is an essential component of any marketing strategy.
However, for small businesses and startups operating on tight budgets, the cost of robust marketing solutions can be a significant barrier.
This is where budget-friendly email marketing tools come into play. These affordable solutions allow businesses of all sizes to harness the power of email marketing without straining their financial resources.
By providing accessible features and user-friendly interfaces, budget-friendly tools enable companies to create, manage, and analyze their email campaigns efficiently.
10 Budget-Friendly Email Marketing Tools
Tools | Free Plan | Paid Plan Start From |
$1 (Almost Free) | $29/year | |
14-day Trial | $15/month | |
Available | $17/month | |
Available | $9/month | |
Available | $10/month | |
30-days Trial | $15/month | |
Available | $9/month | |
Available | $9/month | |
Available | $3/month | |
Available | $19.95/month |
MUST READ: Bulk Email Marketing Tools in India
Email marketing remains one of the most cost-effective ways to reach customers, but finding tools that fit a tight budget can be a challenge.
Here’s a list of 10 budget-friendly email marketing tools that offer powerful features without a hefty price tag.
Sales-Push.com
Pricing: $1/month, $29/year
Best For: Bulk Mass mailing, Low Price, Support, Multiple Domain Verification
Sales-Push.com is an excellent option for businesses looking for a budget-friendly email marketing tool that doesn’t compromise on features. Sales-Push offers a generous free plan with basic email marketing services, and its affordable paid plans provide access to premium features like email automation, advanced analytics, and detailed audience segmentation.
Best Features:
Email personalization
Detailed reporting
User-friendly interface
Mobile Friendly
A/B Testing
24/7 Support
Pros | Cons |
The platform is simple and user-friendly, so sales teams can start using it without much training. | Some users may find it challenging to integrate Sales-Push.com with existing tools and systems, which could complicate the transition process. |
Emails look good on mobile devices, which helps reach more customers. | While basic features are easy, using the advanced tools might require more learning and time. |
It offers strong analytics, helping businesses track the performance of their email campaigns. | |
You can get help anytime through chat and email support. | |
We prefer reputed IPs. |
2. ActiveCampaign
Pricing: $15/month, 14-day trial
Best for: eCommerce, SaaS, Agencies, Fitness
The tool includes an email builder and dynamic content capabilities to craft personalized emails. As a marketing automation tool, you can set up complex email automation criteria to send appropriate follow-up messages to your audience at perfect timing.
Best Features
Triggered and bulk emails
CRM solution
Customizable templates
Audience segmentation and dynamic content
Event tracking option for advanced personalization
Pros | Cons |
Powerful automation is available even in basic plans. | There’s a steep learning curve for many of the features. |
The platform provides helpful onboarding training. | The pricing can be high for small businesses with limited budgets. |
With an easy-to-use email editor and landing pages, you get to create professional campaigns. | Advanced features and automation can be complicated and time-consuming to use. |
3. Mailjet
Pricing: $17/month, free plan
Best for: SaaS, Media, Advertising
The platform provides budget-friendly email marketing with you an email builder to create, test, and send responsive emails that convert. It enables you to manage your audience easily and grow your contact list fast. Plus, you’ll be able to monitor your performance through their actionable analytics.
This cheap email marketing solution also has a function for developers introducing email API, SMTP relay server for maximum results.
Best Features
Email marketing templates and an intuitive builder
Dynamic content feature
Contact list management
Role management through sub-accounts
Advanced analytics dashboard
SMTP Relay System
Pros | Cons |
Integrates well with various CRM systems, eCommerce tools, and more to streamline your efforts. | Some users find the interface challenging and not very intuitive. |
Allows users to easily create professional email templates without technical skill. | The initial plan lacks features needed for more complex email marketing strategies, such as A/B testing. |
Offers robust API capabilities, allowing for easy automation. |
4. MailerLite
Pricing: $10/month, free plan
Best for: Media, SMBs
MailerLite is another Budget-Friendly Email Marketing affordable solution with a library of pre-made email templates and an intuitive editor with HTML and rich text functionality. As an email marketing service provider, it’s best known for its analytics features, including click maps and opens by location to track your campaign performance efficiently.
This platform has everything you’ll need to manage your contact lists and personalize your campaigns. You can also build mobile-friendly email marketing campaigns to engage your customers regardless of their device.
Best Features
Content optimization options
Lead generation assets (e.g., embedded forms, pop-ups)
Targeting and automation workflows
Segmentation and subscriber management
Integrations with Shopify, WordPress, etc.
Advanced analytics
Pros | Cons |
Quick and straightforward to set up, even for large email lists. | Preview mode doesn’t always accurately reflect the final sent email. |
Friendly customer service, which is particularly helpful for small businesses | Limited integrations with major CRM tools like Salesforce and HubSpot |
Allows for easy creation and use of landing pages for lead generation. | Various issues with links, images, and API endpoints |
5. Benchmark Email
Pricing: $15/month, free plan
Best for: SaaS, Agencies
It has an intuitive email editor to build responsive campaigns without any coding skills. You’ll also find a landing page builder to build an effective lead-generation process. Just add the visual elements you need to reflect your branding, along with a value proposition and CTA and you’ll be ready to convert your audience.
Through its marketing automation features, you can set up drip campaigns to engage your subscribers and convert them. You can also make the most of the personalization and customization options to deliver the right messages to your audience.
Best Features
Email and landing page builder
Photo editing tool
A/B testing and tracking report
RSS emails
Social media-based campaigns
Pros | Cons |
User-friendly drag-and-drop builder and pre-made templates. | Template customization options are somewhat restrictive. |
Detailed analytics and reporting tools for tracking email performance | Occasional glitches and outdated features. |
Great customer support, responsive and knowledgeable. | AI content creation could be optimized. |
6. GetResponse
Pricing: $19/month, 30-day trial
Best for: Publishers, SaaS
GetResponse is another cheap email marketing platform with a decent deliverability score and excellent design capabilities. The tool is also useful for your sales and lead generation practices, with web push notifications, webinars, and website tracking.
As for email marketing, you can send perfect-looking broadcast emails, newsletters, and SMTP-triggered emails. Create awesome templates and landing pages through the intuitive builder and mobile-responsive, of course.
Best Features
Autoresponders and transactional emails
Drag-and-drop email template creator
Custom segmentation and perfect timing tool
Lead-nurturing CRM
Real-time analytics
Pros | Cons |
Easy to use with a minimal learning curve and intuitive interface. | Some instructional videos are too technical for beginners. |
Offers AI tools for building websites, landing pages, newsletters, and emails. | Occasional login issues and slow loading times. |
Responsive and helpful customer support is available through live chat. | Pricing plan complexity, especially when adding more contacts. |
7. Cakemail
Pricing: $9/month, free plan
Best for: Freelancers, SMBs
This tool lets you build beautiful responsive emails with decent features to ensure maximum email marketing benefits, from dynamic content to analytics to monitor the performance of your email marketing metrics.
When it comes to your subscriber lists, you can import new contacts easily, get their opt-in, regulate anti-spam policies, and rely on automated list hygiene for maximum deliverability.
Best Features
Dynamic content and personalization
Unsubscribe management and email authentication
Branded email templates and sign-up forms
Automation stats and analytics API
Advanced segmentation and list management
Pros | Cons |
Easy to use with a minimal learning curve. | Lacks some advanced features and variety in templates compared to competitors |
Wide range of templates for creating visually appealing emails. | Users have experienced lag, especially when sending emails or logging in. |
Integrates well with other tools like CRM, eCommerce, and CMS systems. |
8. EmailOctopus
Pricing: $9/month, limited free plan
Best for: Small businesses, freelancers
EmailOctopus is another affordable email marketing platform that simplifies email creation and campaign management.
It offers Budget-Friendly Email Marketing wide range of customizable templates and an intuitive drag-and-drop editor to create emails from scratch. Users have noted its good deliverability rates and effective email management, making it a reliable choice for businesses looking to enhance their email marketing efforts.
Best Features
Drag and drop editor
Automated workflows
Online forms
API Access
User roles/permissions
Pros | Cons |
Easy to use with a minimal learning curve. | Automation features can be limited and difficult to set up |
High email deliverability rates. | Design editor has some limitations. |
Affordable pricing for small businesses. | Occasional customer support issues. |
9. Zoho Campaigns
Pricing: $4/month, limited free plan
Best for: SMBs, Agencies
Zoho Campaigns is a budget-friendly Email Marketing tool that lets you create email campaigns and manage your contact list effortlessly. It offers a user-friendly interface, allowing you to create templates and automate email workflows easily.
The platform also integrates well with other Zoho products and third-party apps to streamline your email marketing strategy. Users appreciate the minimal technical expertise required. Basic email segmentation is available in the Standard plan; however, if you need more advanced features, such as advanced workflows and contact scoring, you need to upgrade.
Best Features
Advanced drag-and-drop workflows
Dynamic content
Recipient time zone sends
Batch sending
SMS marketing
Pros | Cons |
Easy to set up and use with minimal technical expertise. | Automation setup can be non-intuitive and complex. |
Seamless integration with Zoho CRM and other Zoho products. | Limited font options and email design flexibility. |
Great automation capabilities streamline marketing processes. | Customer support can be slow and requires significant issue clarification. |
10. Twilio SendGrid
Pricing: $15/month, free plan
Best for: SaaS, Agencies, Startups
If you’re looking for a cheap email marketing platform with a great deliverability rate, then you should explore SendGrid. The tool will let you design beautiful campaigns and then give you access to delivery optimization tools to secure a flawless email marketing outreach.
SendGrid is well-known for its testing capabilities, but it’s also sufficient with other significant tools such as email building, marketing automation, and analytics. It’s also a scalable platform for businesses that grow fast and steadily.
Best Features
Responsive templates and HTML email editor
Rendering previews and spam testing
Deliverability insights and email validation tools
List segmentation and targeted messages
Pros | Cons |
Detailed reporting and analytics to track email campaign performance. | Limited customization options in the email builder and restrictive design features. |
High email deliverability rates to ensure your emails land in your recipient’s inbox. | Accounts may be closed without prior notice, causing disruptions. |
Custom HTML templates and pre-designed options. | Issues with data migration, list building, and embedding links. |
Conclusion
There are numerous budget-friendly email marketing tools available, each offering a range of features to suit different business needs without breaking the bank.
Most tools provide basic features like email templates, automation, and analytics, but some go beyond, offering advanced features such as CRM integration, transactional emails, and dynamic content.
Tools like Sales-Push.com, MailerLite, and Cakemail are particularly user-friendly, making them great choices for beginners and SMBs with minimal technical expertise.
For businesses seeking deeper customization and segmentation, tools like ActiveCampaign and Mailjet offer robust options, though these may come at a slightly higher price.
For small businesses and freelancers, tools like EmailOctopus, Cakemail, and Mailjet provide a perfect balance of affordability, ease of use, and essential features.
What’s Next:-
Sales-Push.com is an intelligent marketing company.
We offer predefined, packaged intelligent marketing services starting at $99. These services have a clear scope, with an upfront price mentioned.
Let us be your marketing team. We deliver results.
Reach out to us at info@sales-push.com to know how we can execute marketing for you.
Very nicely explain by you
Nice blog