How We Prevent Spam
We have several feedback loops that alert us when a client is receiving spam complaints. Currently, we employ feedback loops with:
Client Screening - Our review team does research on every new client we bring on board. Before a sender is activated, we review their email content and list. We also check to make sure their domain hasn’t been flagged as spammers by any of the major spam analysis products.
Lots of Review - Our deliverability team reviews spam reports daily. If we see a customer with a high level of spam complaints, our team immediately contacts them to work through the issue. If we determine that the customer was intentionally spamming, the account is deactivated immediately to protect our sender reputation.
Keep Spam Complaints Low - Sometimes, even the good guys get a few spam complaints. We realize you don’t have control over who clicks the spam link. We’re here to help you keep those incidents low. We don’t throw legitimate senders under the bus. Instead, we’ll work with you to determine why your spam ratio is a little high and recommend solutions. There are some simple practices you can implement to ensure you’re not sending unsolicited email.
No Purchased Lists – This is the fundamental law of email marketing. Don’t buy or rent an email list. Email marketing is most effective when permission is obtained. When it hasn’t been obtained, you can count on high spam complaints. Sales-Push.com does not allow purchased or rented lists within our application.
Don’t Use Old Lists – If your email list hasn’t been actively used in more than six months, chances are it will result in a high spam complaint rate and high bounce rate. We recommend you find creative ways to reengage those subscribers. This might mean sending a print mailer inviting them to re-opt in to your email communication.
Conference Lists – Unless the user specifically opts-in for communication at a conference, don’t send them an email. Lists provided by a conference producer aren’t considered an opt-in. You can build opt-in list while attending a conference by placing a sign-up form at your booth. But don’t wait a month to send a welcome email. Send one soon (immediately is even better) so the subscriber remembers when they opted-in.
Remove Subscribers Who Aren’t Opening – If a subscriber isn’t taking action on your emails after several mailings consider removing them. This will increase your response rates and keep spam complaints low.
Don’t Forget - Spamming is Against the Law!
Besides the fact that it’s just down right annoying, spam happens to be illegal! The CAN-SPAM act of 2003 maps out penalties for spammers. It also spells out steps email marketing users must take to prevent spamming. Here are the major points to follow.
No false header information – This means the “from” and “to” lines of your email must be accurate. For example, if we’re sending a Sales-Push.com email, we put [email protected] in the from line so that you know it’s us. If we put [email protected], we’d be misleading you because we’re not astronauts!
No deceptive subject lines – The subject line can’t deceive the user. It must be describe the content you are sending.
Clear opt-out method – Your email reader must have a clear way of opting out of your email. Sales-Push.com takes care of this for you by providing a link at the bottom of every email communication that links to your subscription center. The user can opt-out of multiple communications or all of your emails by the click of a mouse. If a user does opt-out, you’ll receive a notification and the email address is immediately taken off the list(s).
Include Contact Information – Every email sent must have a physical or PO Box address at the footer of the email. Sales-Push.com takes care of that for you. We automatically generate your address within the footer of your email content.
We comply with CAN-SPAM.