In this evolution of marketing, marketers are inclined to put their marketing budgets toward digital marketing campaigns. Inbound marketing, content marketing, email marketing, paid marketing and social (media) marketing are increasingly becoming the favored methods for attracting and engaging online buyers.
The Key Challenges
Let’s share you some reality on this -
The Ultimate Solution – Marketing Automation Software
Once marketing automation system is deployed for your business then it will –
Marketing automation software facilitates precision, process, scale and analysis to lead generation campaigns. In short, these marketing applications track, acquire, score, nurture and transfer sales-ready leads to the sales team.
Find out the way this amazing, result oriented and certainly an effective tool for marketers and sales teams works
1. Digital Tracking
Marketing automation systems track all the visitors’ way better than google analytics obviously. When the anonymous visitor becomes known, the cookie history is associated to the lead record. These marketing systems include visual tools so that non-technical marketers can create landing pages and registration forms which also convert anonymous visitors into known contacts. By tracking a lead’s digital footprints, including what content they’ve consumed and what search terms they’ve used, the marketer can begin to understand their buyer role, buyer preferences and where they are in the buy cycle (An in-depth analysis of buyer behavior).
2. Lead Scoring
Marketing automation systems also score explicit criteria which include demographic factors such as Company Size, Contact Title and other criterion which align with the company’s target market or ideal customer profile. When leads are objectively scored to indicate when they are sales-ready, marketing passes fewer but higher quality leads to sales. By eliminating low quality leads, the qualified leads get more attention and sales productivity increases. In fact, one study found that a 10% increase in lead quality generates a 40% increase in sales productivity.
3. Lead Nurturing
Marketing automation software uses nurture campaigns to deliver progressive email communications of informational and educational content to engage and advance leads until they become sales-ready.
4. Lead Transfer
Marketing software can automatically forward sales-ready leads to the sales team once those leads reach a threshold score. But finding the right balance so that qualified leads are not held back from the sales team and unqualified leads are not forwarded to the sales team is a fine line.
5. Lead Analytics
Marketing systems have the capability to tie every lead, customer and revenue dollar back to the marketing program that created them. However, this is not an out of the box capability and in reality is seldom realized. Further, almost no marketing automation systems capture or integrate marketing costs which reside in financial so key metrics such as campaign ROI and ROMI (Return on Marketing Investment) remain elusive. To do better than the norm, begin your revenue attribution by defining your lead to customer conversion cycle stages and metrics.
Hope, we being experts of Digital Sales & Marketing at Sales-Push.com have fetched you all a clarity on Marketing Automation and its efficiency for you and your business to go on heights.