Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract unique customers through friends sharing with friends.
Data sources are imported from: http://www.socialmediaexaminer.com
Following are the areas where social media performs best:
1. Generated leads
By spending as little as 6 hours per week,
64%+ of marketers see lead generation
benefits with social media
2. Reduced marketing expenses
Nearly half of those who spend at least 6
hours per week or more on social media
efforts saw a benefit of reduced
3. Improved search rankings
Improved search engine rankings were
most prevalent among those who've been
using social media for two years or
longer, with 62%+ reporting a rise.
4. Increased traffic
A significant 78%+ of participants found
that increased traffic occurred with as
little as 6 hours per week invested in
social media marketing.
5. Developed loyal fans
B2C marketers (71%) were much more
likely to develop a loyal fan base through
social media than B2B marketers (58%).
Of those who have been using social
media for at least 1 year, 63% found it
useful for building a loyal fan base