Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points. Now, organizations are starting to realize the importance of personalizing those touch-points and providing an engaging, valuable experience for each visitor.
Chances are you’ve already created many helpful blog posts, case studies, eBooks and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. But, one question remains: Are you maximizing their potential for lead generation across all of your channels?
7- Get you’re Analytics in Place
Before starting to run any campaigns, determine what you’re going to measure and how. To get started: