1. Mobile as Priority:
Big platforms have already been doing this, with Facebook creating its separate Messenger app and purchasing smaller mobile apps like WhatsApp , Integram and Karma.
Twitter, on the other hand, recently purchased the MoPub ad exchange platform in 2013 and even Google Adwords is focusing more on mobile-centred display ads.
2. Paid Amplification:
Take the time to think about audience segmentation and the needs of their particular audience.
Once brands have chosen carefully which social platform(s) to focus on, they can invest money into expanding their reach; capitalizing on promising demographic and/or encouraging engagement from otherwise passive users.
3. Social Shopping:
The idea of shopping via social media is probably an obvious one in hindsight, but it wasn’t until Twitter rolled out the idea earlier in 2014 that marketers started to consider it as a realistic possibility.
If engagement rates are satisfactory and there’s no decline in user-base, the chances are companies could be making more of this new feature.
Vlogging is becoming an increasingly common advertising channel for brands both large and small, giving blogging a run for its money as consumers’ go-to platform for reviews and advice. YouTube is a platform with over one billion unique monthly visitors, and the second largest search engine.
A brand can either host its own vlogging channel or offer indie vloggers free goods in exchange for reviews and exposure.
5. Interest-Based, not People-Based:
The changing trend here has been in how we consume our updates (images over text-based; short GIFS and videos etc).
But a new trend emerging is altering the kind of updates we choose to consume.The main takeaway here is that new social networks are likely to be more interest-focused in marketing, uniting users through common hobbies and passions.
6. Social Wallet:
The payment system would allow Facebook users to not just make payments for goods over social media .
The concept yet remains inactive, but if it were to come to fruition it would make social media a financial arena as well as a social one. Were users to trust Facebook and other networks with their money, these players would certainly enjoy increased power as a result (and brands would no doubt be able to cash in on this new relaxed willingness of users).
7. Continuous Quest for Personal Privacy:
With an increasing level of publicity surrounding data sharing and privacy on the internet, several platforms have tried to step it up a notch in 2014 by promising more privacy to their users.These platforms allow users to engage in conversations privately among their friends, or in some cases, connect with strangers while still keeping their identity private.
The world of social media has taken a lot of new positive turns for businesses. It’s the Time to leverage those!