Is your online store as customer-friendly as it could be? We as a marketers want the visitor’s experience to be positive and enjoyable for them which fetches us a conversion, and spreads their positive words with others. If your portal isn’t meeting this, you could be losing customers.
Social Media Icons
Make it simple for customers to follow you, share their wish lists and purchases, and inspire them to pass your social posts on to friends. Turning customers into brand advocates without adding to payroll is a big win.
Shipping Rates and Important Deadlines
According to a June 2014 study released by UPS and comScore, unexpected shipping costs was the top reason for shopping cart abandonment. Include flat-rate shipping costs and an estimator that uses the customer’s zip code to provide shipping costs before checkout. Shipping time estimates are also vital, especially around Christmas, Mother’s Day, Father’s Day and Valentine’s Day.
Therefore, be sure to include options for speedier delivery during any peak purchase periods.
An ease of searching
A search box provides a service to not only your customers but also your analytics. What better way to find out what your customers are looking for and how they word it? A good search function will take into consideration spelling mistakes, singular vs. plural words and even synonyms (e.g., pop, soda, cola).
Frequently Asked Questions page can satisfy customer needs with immediate answers to their most common questions this also and decreases the number of phone calls and emails that need a response. It’s safe to assume that customer frustration is synonymous with lost sales. In fact, according to a report by Forrester, 55 percent of adult customers are likely to abandon their online purchase if they can’t find a quick answer to their question. Hence, customers have to get their answers immediately so that cart abundance could be mitigated.
An "About Us" page is must
To build a sound relationship and trust it is very critical to put a face to a name. There should be a clarity on who they are going to do business. An About Us page is the perfect way to tell a bit about your company, staff or even just yourself. Include a picture that shows customers who you are.
Your Clear Return Policies
Customers like to have a clarity on if something arrives broken, doesn’t fit or just isn’t what they thought it would be, they can return it. Clearly post your return policies, including things like how many days they have, whether or not there’s a restocking fee and stuff like that. If you offer FREE returns, where customers don’t have to pay return shipping, you may want to make it a headliner on your homepage.
Zappos, an online shoe and clothing retailer, saw a 357 percent increase in sales after implementing a free return policy for a year.
Another login option for the registration-weary customer is to provide a guest checkout.
Nothing kills momentum like having to create an account from scratch just to make a purchase. In fact, according to a 2014 e-commerce survey by Visual Website Optimizer, 23 percent of users will abandon their shopping cart if they have to create a new user account.
A social Login Option
Who doesn’t wish to avoid lengthy registration processes when preparing to buy something from an online store? Offering a social login option allows your customers to use existing login information from one of their social networks, like Facebook or Twitter. That means there’s no additional username and password to remember (and decreased customer support for password retrieval), and no false email addresses.
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