Tips 1 – You Need A Blog To Tell Your Story
Very first step – you need a blog. It doesn’t really matter how big you are – you need one. While you’re at it, you should make sure that it’s built on Word Press. It will give you he most flexibility down the road.
In addition, you need to know why you need a blog. If you work in a company, you are going to need to justify this blog to someone eventually. If you are a small business owner, you are going to need to justify the time invested to yourself because let’s face it – you’re it. Your time is your greatest asset.
Every business has a story, and it’s up to you to make sure your story is told. One of the first things you learn in business is that people connect to people, not your brand or a faceless corporation. A blog can tell your story, share you expertise, and provide you with a human connection to your customers.
Tips 2 -You Need An Email Marketing Program
These days, it’s just about all you hear about. It is super important, but it may not be the most important part of your online marketing strategy. The reality is that email marketing still converts better than social media. And, it is easier to do well.
Below are the steps you need to follow:
Tips 3 - You Need To Know What Your Customers Actually Want To Hear From You
One of the biggest struggles that marketers make is not understanding your audience. What does your audience really want to hear about? What can you say on your blog that will actually resonate with them?
Rather, you need to figure out what your audience wants to know. There are a few easy ways to make this happen.
Tip 4 – You Need To Learn How To Write For The Web
Tip 5 – You Need An Editorial Calendar
We at Sales-Push.com are huge believer in setting goals, making a plan, and forcing yourself to stick with it. If you want your marketing to be any good, you are going to need to do the same. Often times, many marketers may take the more casual approach to blogging and social media scheduling – only posting when they have an idea, or at a moment of inspiration.
An editorial calendar is a tool that helps you plan out your content on a weekly, monthly, or even yearly basis. Basically, it is a place for you to decide what you are going to write, and when you are going to write it. Plans tend to get put into action, and that is exactly the point of an editorial calendar.