When selecting new email services it is very important to check what your email provider offers the tools for tracking website visitors and automatically adding email campaigns with google analytics campaign tracking – it’s very difficult otherwise. One of the features that every email marketing campaign management software makes available is the functionality to track email open rates. It measures that how many people have opened, or read, your blast from your email marketing campaign.
1. OPEN RATE:
2. CLICK RATE:
5. CAMPAIGN LANDING PAGES:
6. REVENUE PER EMAIL:\
7. UNSUBSCRIBE RATE:
Unsubscribe Rate = unsubscribes / # messages delivered
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