One of the most significant challenges companies face when they implement an online store is converting their storefront foot traffic into online buyers. Companies will typically try a full menu of crazy marketing ideas with nothing but mediocre results.
Having said that, eCommerce experts at Sales-Push.com would love to help you convert that foot traffic into online store revenue; here are the top 7 marketing strategies for promoting your online store:
1. Embrace email:
Promoting your E-Commerce store, don’t forget about the power of a targeted and relevant email newsletter or campaign. It’s incredibly important to have a number of email campaigns set up to build trust and interact with potential. That includes getting campaigns like cart abandonment, holiday scheduling, re-engagement, and sale notices.
2. Leverage Web Personalization Suite for your Store:
Segment and target your customers with relevant dynamic content, messages and offers in real time and increase conversions by as much as 30%.
Web Personalization includes the following:
3. Re-target your users:
People who visit your site start seeing your ads in other places – reinforcing their awareness of and familiarity of your brand, making them more likely to know, like and trust you enough to do business with you – done right, that is. Some companies overdo it so there is a balance that needs to be found.
4. Perform analysis:
Google Analytics is great for E-commerce, you can analyse performance by page and identify product pages that just aren’t performing.
5. Tap into the reach of influencer:
Influencers who have a loyal fan base can help you out. Reach out to influencers that have the kind of audience that you’re trying to reach. Give them samples of your products and exclusive access to deals and events so that they can explore your company and spread the word on their blog, video channel, or social media profiles.
6. Don’t neglect Pinterest & Instagram:
Pinterest is a powerful tool for promotion of your e-Commerce store. Build up your followers and your influence by featuring quality content and engaging with users. Share not only your own products and offerings but also that of others, as you want to gain trust as a resource for great content. Blatant self-promotion does not do well on social media.
7. Develop compelling content to drive SEO:
SEO as some kind of trick that will magically get visitors to come to a website. But the game is up.
Approaching SEO in this way, with compelling content marketing, leverages Google as it is intended to function rather than trying to game the system. Google and other search engines are focusing more and more on providing rich content that gets shared on social media.