Deliverability is critical to the success of your email campaigns, so manage it proactively. Here are 5 best-practices that can help maximize your delivery potential
1. Safe Sender links has to be included :
Include a clear link in your email template asking your audiences to add your company's "from" address to their safe senders list or address book. When they do so, it's a sure signal to an ISP that your email is desired and should be delivered to subscribers' inboxes.
2. No need to use “no reply” address if it is a Marketing Mail :
Instead, actively encourage recipients to reply to your messages. Evidence of an active email conversation with a sender sends a strong positive signal to ISPs, bolstering your reputation. Sorting through the replies may take time and effort, but it can pay big dividends in the form of improved deliverability.
3. Build a Solid Deliverability Strategy with Deliverability Experts :
Deliverability isn't just about reaching the inbox. It's about making sure you reach the largest number of recipients while maintaining optimal inbox placement. An experienced deliverability consultant can often develop a strategy to increase net response twofold.
4. Expectations need to be Clear in Advance :
Recipients respond much more positively to mail they're expecting to receive from a sender they recognize. If you don't have a relationship with recipients before you send them email, you're more likely to experience blocking and spam filtering.
5. Optimize Email for Mobile and Tablets :
The vast majority of emails are opened only once which means the first impression you make will probably be your last. Still, only 1/3 of content publishers say their emails are fully mobile-optimized. As an ever-increasing proportion of emails is opened on mobile devices, messages must be optimized for reading on a wide spectrum of mobile screens.
Managing and optimizing email deliverability requires dedicated time and energy, especially if you're not working with an email service provider (ESP).
To ensure your efforts will continually pay off, measure your deliverability, find out how you compare, and build deliverability strategies geared toward optimizing performance.
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