To choose the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend on the segment of a list you're sending to. Almost everybody's had the experience of sending off an important, timely email, then hearing nothing back for days at a time, or nothing at all. It can be an incredibly frustrating experience. Despite the marketing and PR world's love affair with social media, email remains a key component of any media relations or marketing campaign. Plus, it's the primary way agencies and clients stay in touch. Whether we like it or not, email isn't going anywhere, at least not in the near future.
BEST TIME TO SEND AN EMAIL:
THE WORST TIME TO SEND EMAILS:
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