Prior to Internet technology, people were highly hinged on letters written manually. But with technology evolution, email came into existence and the communication started from emails itself. Worldwide email use continues to grow at a healthy pace. In 2015, the number of worldwide email users will be nearly 2.6 billion. By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019.
The number of worldwide email accounts is expected to continue to grow at a slightly faster pace than the number of worldwide email users, particularly consumer email accounts, since many consumers tend to have multiple email accounts. In 2015, the number of emails sent and received per day total over 205 billion.
Doubtlessly, email is yet an essential tool for any kind of business whether small or big. Email is definitely NOT DEAD nor it will be in coming years. Everyday, more than 200 billion emails are sent. It is the number only which proves the efficiency of email.
What reasons can be for still using Email as a tool to grow business?
Here are few reasons why email marketing isn’t going anywhere.
1. Volume of users
With advancement in technology and smartphone, email has become the most effective way to reach out to customers. It is the most feasible and facile way to communicate with the users.
2. Targeted customers
With email marketing, marketers can segment and target their customers with ease. Email marketing works more efficiently because you are sending out targeted messages to the right audience, which can be based on their preferences, location, local market conditions and other influences.
3. Cost effective
Among so many digital marketing strategies, email marketing is the most cost effective and affordable strategy which is highly used by marketers. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio or direct mail. You don't have to take my word for it.
4. Increased Measurability
Email marketing is still evolving. From brands to target offerings, brands can now monitor, measure, test and engage with customers. Open rate and click rate can be easily tracked. There are several techniques to test your email marketing; whether you chose to split test or try out more involved methods, testing will allow you to tailor emails to address each customer’s interests and needs.
5. Effective way to keep customers informed
It is a great way to keep interactivity among the business owners and consumers. It keeps the customer updated with the latest product or any offerings by the business owners.
Can you think of more reasons why email marketing is still efficiently used?
Please share your thoughts on the comments section below.
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