We all know there are few months until the Christmas season, but there’s no better time than right now to start thinking about how to boost online sales during the holidays. Holidays are typically the biggest sales month of most companies, especially eCommerce and retail companies.
In this article, experts of digital sales & marketing are intended to provide some tips to help you delight customers and get the inspiration you need to crush it this holiday season.
Remember! There are so Many you are Competing Against out there
It’s sounds like fun to hear holidays, but getting customers’ attention during the holidays is a lot of work. You’re fighting with every other business offering discounts, promos, and running Facebook contests.
In order to cut through the noise you need to be unique! Standing out starts with understanding your customers and knowing what they want from businesses at this time of year.
You also need to stay on top of your target market’s likes and dislikes. What trends are your customers engaging with? What hashtags are really blowing up? Knowing how your customers interact online will help you interact with them.
Here Comes “Five Super Tips to Make Your Holiday Marketing Campaign is one of the Productive Campaigns”:
1. Decorating is the key to grab attention:
Just as you would decorate your home during the holidays, it’s also time to decorate your digital presence.
In addition to looking good and spreading holiday cheer, it also lets customers know you’re serious about driving business during this time of year.
It can be as simple as holiday-themed social media profile pictures and cover photos. Or you can take it a step further and get a custom logo for the holidays with a bit of snow, or lights, or whatever fits with your brand. Think of how Google changes up their logo for special occasions and apply that same idea to your business.
2. Be Responsive for all devices:
In order to reach your maximum sales potential, I recommend making sure your website is completely mobile friendly.
When creating your campaign it’s important to consider all of the devices your customers will be using to access your site. Adaptive design is an easy way to make sure your site can be viewed from any device.
If you’re thinking about updating your website with holiday sales and promotions it’s a good time to start thinking about making it mobile-friendly. Or, if you don’t have time to completely redesign your site for the holidays, set up a few key mobile-friendly landing pages.
3. Bit of Traditional Approach:
While everyone is going digital with their holiday marketing campaigns, a great way to stand out is by adopting some traditional tactics.
Surprise your best customers and clients with handwritten holiday cards sent by, you guessed it, regular mail.
Sending a greeting right to their home is a nice personal touch, and something your customers will remember when thinking about shopping during the holiday season.
4. Be There, 24*7:
Paying attention to customers is important any time, but it is vital during the holidays.
Keep your finger on the pulse of the latest buzz in your industry and be ready to act on it. Monitor and respond to customers who take the time to engage with you on social media channels, on your blog, and anywhere else they stay connected with you.
Keep them engaged by publishing great content. Monitor how well it’s performing and adjust as necessary.
5. Buying Traffic with Paid Search would be feasible here:
It might be too late to beef up your SEO in time for the holidays, but it’s never too late to get an avalanche of new traffic with paid search.
If you’re looking for an immediate influx of traffic to meet your holiday sales goals, you might want to consider paid search tactics like Google AdWords. Don’t make these rookies PPC mistakes.
With paid search you get placed at the top of the search results for the exact keywords you want customers to find you for. If you want to drive killer sales for a few months during the holidays, paid search is an investment that could easily pay for itself.
So, Sales-Push.com wishes you all the best for the digital sales & marketing efforts in the upcoming holiday season, Sales-Push.com is sure about your enhanced online sales, if followed the above steps effectively.
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