If you read emails on regular basis via internet enabled phone, you most probably know that it is and experience that can swing from better to the best. While a newsletter can look great in the inbox, when shrunk onto small display screen, it might become absolutely unusable with tiny fonts, narrow columns and a lot of broken layout being common issues. Here, we will look at why designing for mobile has become a necessary skill for email newsletter design makers.If you send promotional mail newsletter then it is likely that an increasing percentage of your subscriber are reading messages on an iPhone, tablet, Phablet or similar devices.
In fact, 49% of poll participants on LifeHacker voted that out of the emails they receive each day, only 25 or fewer of them were spam.
We have defined two wide cases for simplifying this report: