Email is typically used as a one-to-one medium. As a marketing medium it remains most powerful when it closely emulates one-to-one conversations with our subscribers.
But how much time do we actually spend on designing the email so that it's easy to navigate?
Subscribers don’t always open your bulk email marketing message just to see your offer or read your articles. They may have other motives for opening it. They might want to unsubscribe or simply change their preferences, comment on something you wrote or ask a question.
The following is a list of more common functions that should be included in your email in addition to the Basic content:
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