If you want your Email Newsletter Campaigns to be successful, it's essential that subscribers/readers open your emails. After all, if your audience isn't opening your emails, it's impossible for them to take action, such as clicking through to your website or making a purchase.
But how do you keep them opening your emails on a regular basis? There are four primary ways: solve a problem, save them money, make them smarter or entertain them.
Here are some tips and tricks for crafting these types of successful marketing emails:
1. Solve a problem.