The digital marketing experts smartly know about how language influences emotions and persuades action. Words are most powerful. Words have the ability to inspire, motivate or discourage, dismiss. It is well known said that “With your words, you wield the power to plant seeds of either success or failure in the mind of another” It is very important in your business to choose your words wisely because they expose your attitude."
“Words are, of course, the most powerful drug used by mankind.”
Test the following 10 “magic words” in your next email or blog post, on a direct-mail postcard or website to the best response from your subscriber.
2. “Value”, “Guarantee” and “Amazing” :
Value – This word implies customers are getting something against of to lose something in terms of cost or Price.
Guaranteed – Give your subscriber a guarantee to minimize risk evaluation, so they feel they have everything to gain.
4. “Health”,” Results” and “New” :
New – Your product or service is the cutting edge in your industry.
Guaranteed results – Your customers want results, after all.
6. “The”, “Instant” and “How-to :
When analysing The Economist they noticed a theme among the headlines on the cover: “The.” “The” is known as definite article. It improves the feeling of definiteness and surety.
They determined that using the word at the beginning of headlines makes it sound like the definitive answer to a question.
7. “100% money back guarantee” :
100% money-back guarantee – This word sounds like customer has no risk to try any offer.
They have full freedom to check things in their own way.
8. “Elite”, “Premium” and “Caused by” :
Elite –It make them feel like your customers are among the best in the world.
Invite new customer to join a highly desirable and preferable club.
Premium – Premium helps denote high quality.
9. “Bargain” and “No obligation”:
Bargain –This word gives customers freedom to analyze the price and quality without any interruption.
It is effective because ultimately customers want a great deal.
No obligation –It creates a favourable environment for your customer. You can call it a win-win situation for your customers.
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